Spearheaded a team of six designers in crafting user-centric B2B2C websites and applications, aligning design strategies with business objectives to enhance user engagement and drive measurable outcomes. Collaborated with clients to translate complex requirements into intuitive design solutions that enhanced user engagement.
Developed wireframes, prototypes, and visual mockups, iterating based on stakeholder feedback and usability testing. Established and maintained design systems and style guides to ensure consistency across projects. Mentored junior designers, fostering a collaborative environment and elevating team capabilities. Managed project timelines and resources, ensuring timely delivery of high-quality design outputs.